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For this project, I rebranded Delias to reach the same market who they touched over a decade ago, modifying the brand to meet the needs of the modern woman.

The modern woman struggles with being able to stand out and be herself while fitting into her professional life. From that idea came the tagline Dare to be yourself. The new logo displays this by featuring a backwards and quirky e, representing the woman who is daring, bold, and living her dreams.

 

This quirky e shows up throughout the project, repurposed
as an abstract element, such as the chapter openers and nail polish bottle patterns.

Year of Completion

2015

 

Disciplines

Identity, Brand

 

Kind of Project

Branding, Package Design

 

Description

Rebrand a defunct company, create a brand book, 
brand extension pieces, and a stationery system.

DELIAS REBRAND

COMEBACK

DISCOVERING AND DEFINING THE NEW DELIAS CUSTOMER