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I began by brainstorming for fun and colorful designers.
The best choice seemed to be the quirky, fearless, and bold Betsey Johnson. I wanted to capture her essence as best
as possible. Utilizing themes from her fashion line and her
personality, B by Betsey Johnson was born. 

The brand extension features a bright floral pattern and
her signature kiss. The colors have quirky names with a mix
of boldness and sophistication, carefully placed type, and flooded color that shows the paint contained in the carton.

This project led me towards research on eco-friendly material. I chose to use an eco-friendly, biodegradable carton with an easy-pour, no-splash lid to keep the paint where it belongs.

Year of Completion

2015

 

Disciplines

Identity, Brand, Packaging

 

Kind of Project

Branding, Package Design

 

Description

Create a home paint brand extension
for an existing designer.

BETSEY JOHNSON

PAINT PACKAGING

DISCOVERING BETSEY